The Business of Personal Training or Appetite for Profit

The Business of Personal Training

Author: Scott Roberts

Whether you are considering a career as a personal trainer or searching for ways to increase revenue and gain new clients for your existing business, you'll find The Business of Personal Training to be an indispensable reference. Written by some of the most successful personal trainers in the country, this book provides the foundation for building your personal training business. The Business of Personal Training discusses not only how to build a solid business but also how to be an effective trainer. After an outline of the history of the profession and the qualifications needed to be a personal trainer, the book explains how to develop a mission statement and business plan, create strategic and creative marketing plans, establish prices for services, hire and train staff members, improve client-trainer communication, motivate clients and help them set goals, and design appropriate exercise programs. Nineteen sample forms make it easy for you to put the ideas presented into practice. Learn from veteran personal trainers what it takes to succeed. The practical advice provided in The Business of Personal Training is valuable for new and established trainers as well as for health and fitness administrators who supervise personal trainers.

Table of Contents:

	Preface
	Acknowledgments
	Credits
Ch. 1	Defining Personal Training	3
Ch. 2	The Origins of Personal Training	7
Ch. 3	Qualifications for Personal Training	13
Ch. 4	Creating Your Own Personal Training Business	23
Ch. 5	Marketing Your Personal Training Business	31
Ch. 6	Managing Your Personal Training Business	43
Ch. 7	Legal and Professional Responsibilities of Personal Training	53
Ch. 8	The Client-Trainer Relationship	67
Ch. 9	The Psychology of Personal Training	77
Ch. 10	Working With Your Clients	85
Ch. 11	Designing Individualized Exercise Programs	95
	Appendix: Professional Organizations, Resources, and Certifications	105
	Index	125
	About the Authors	133

Book about: Wacky Cakes and Kooky Cookies or Only in California

Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back

Author: Michele Simon

Over the past two years, concerned Americans have finally begun to ask: Who is to blame for the growing public health crisis of obesity and diet-related illnesses? Is the junk food industry at fault, or is it all just a matter of personal and parental responsibility? How can we fight back with workable solutions?

While much of the attention remains focused at the national policy level, the real story is taking place in states and communities all over the country, where people are attempting to "take back" their food supply from greedy corporations. Too often media accounts of this heated debate portray the food industry as being "part of the solution," missing the behind-the-scenes struggles.

Appetite for Profit describes food industry lobbying, front groups, and other tactics that operate to undermine nutrition policy in schools and elsewhere. It explains how to counter attack. Additionally, this book tells how to see through corporate promises; illustrates the importance of rhetoric to control the debate; informs how to respond; celebrates the unsung heroes in the fight; and provides reliable resources on how to get involved. This enlightening book provides hope with real-life examples of winning strategies and a road map for reform.

Publishers Weekly

Simon, a health policy expert and law professor, skewers the food industry for undermining the health of Americans with "nutrient deficient factory made pseudofoods." In lawyerly fashion, she explains the ABCs of the business imperative of "Big Food" (Coca-Cola, Kraft Foods and McDonald's, among many others): make short-term profit without regard to the product's nutritional value or societal effects. Permissible tactics, she says, include false advertising, sham "healthy" food initiatives and co-opting the government, press and academia. Simon also argues that food-industry advocates use front groups to attack critics and spread misinformation about nutritional needs. Simon also chastises her fellow food activists for applauding all "steps in the right direction," no matter how inadequate; the press for its passive publication of scientifically dubious industry statements; and the government for abandoning effective regulation of the food industry. Her case made, Simon offers a host of suggestions and a manual-like set of directions to parents and other food activists on how to work with legislatures, school boards and the media to create a "just food system" that is "sustainable, affordable, accessible, and convenient." (Nov.) Copyright 2006 Reed Business Information.

Library Journal

While food is ubiquitously available in our country, nutritious food is difficult to find, and it is becoming increasingly hard to discern the nutritious from the junky. This is exactly what Big Food wants, according to public health attorney Simon (Hastings Coll. of the Law, Univ. of California; founder, Ctr. for Informed Food Choices). This expos of Big Food's unethical behavior and devious marketing strategies is a convincing call to action. Simon, a vegan, does not offer readers advice on changing their diet. Instead, she proffers tips on how to see through corporate rhetoric that does not match with reality and how to protect children from junk-food marketing. Concerned parents will no doubt find this an especially valuable tool. Appendixes provide a glossary to understanding corporate-speak, a guide to industry front-groups, a breakdown of the myths debunked throughout the book, and resources for those who want to effect change. An essential purchase for public health collections, this book is recommended for public and academic libraries as a follow-up to Eric Schlosser's Fast Food Nation and Marion Nestle's Food Politics: How the Food Industry Influences Nutrition and Health. Mindy Rhiger, St. Paul Copyright 2006 Reed Business Information.